It takes times to optimize your ad inventory and it is a slow process. You may start to see some ad fills immediately but be patient. Our campaign optimization managers will work with you on your direct sold ads, getting the best information to our demand partners and get you better fill rate.

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One reason until now that only the major broadcasters can monetize their live streams properly is because:

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1 - They have access to technologies like Ad Manager 360 from Google Ad.

2 - They have volume to show the advertising algorithms that it its reliable and good content people want to watch.

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The combination gives the major broadcasters an edge and thus providing better fill rate and a better CPM. Now, AIS will give you access to those 2 keys elements, access to the Google Ads 360 and volume as part our network of live streams.