Server-side dynamic ad insertion is a combination of manifest manipulation, ad server communication, and ad bitrate and resolution normalization, all of which happens on the server-side before presenting a manifest to clients. Server-side ad insertion may also be referred to as dynamic ad insertion, or ad stitching.

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By whatever name it is known, server-side ad insertion is difficult to get right for numerous reason:

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- SERVER-SIDE AD INSERTION REQUIRES A HIGHLY SCALABLE ORIGINATION SERVICE.

 

- PERSONALIZED MANIFEST ARE NOT CACHEABLE.

 

- REPORTING AND CUSTOM PLAYER BEHAVIOR REQUIRES CLIENTS TO KNOW AND AD HAS BEEN PLAYED.

 

- DIFFERENT AD STANDARDS (VAST, MAPS), AD SERVERS, ORIGIN SERVERS, AND PLAYER ENVIRONMENTS        COMPLICATE SERVER-SIDE AD INSERTION WORKFLOWS TO COPE WITH FRUSTUATIONS IN DEMAND FOR JUST-IN-TIME SERVER-SIDE AD INSERTION, A HIGHLY SCALABLE ARQUITECTURE IS REQUIRED- PARTICULARTY FOR BROADCASTES THAT MUST DEAL WITH THE SHARP PEAKS IN DEMAND THAT BREAKING NEWS, SPORTS EVENT AND POPULAR TV SERIES BRING. ADS IN STREAM PROVIDES CLOUD-BASED VIDEO PROCESSING WITH A SERVER-SIDE AD INSERTION INTEGRATION TO GOOGLE AD SERVERS TO MEET AUDIENCE DEMAND.

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WHEN EVENTS ARE UNDERWAY, THE NUMBER OF CONCURRENT VIEWERS CAN VARY GREATLY AND UNPREDICTABLY. FOR EXAMPLE, VIEWERSHIP FOR A CLOSELY PLAYED GAME MAY REMAIN STEADY FOR MUCH OF THE CONTENT, THEN SURGE BY HUNDREDS OF THOUSANDS OF NEW VIEWERS DURING THE LAS FEW MINUTES.

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THE KEY TO MANAGING WIEWER VARIANCES IS A VIRTUALIZED ENCODING AND PACKAGING PREPARED FOR RAPID DEPLOYMENT AND HOSTED IN A CLOUD INFRASTRUCTURE FOR QUICK AUTO-SCALING AND AIS HAS YOU COVERED. BECAUSE DEDICATED SINGLE PATH HARWARE ENCODERS AND PACKAGERS LACK FLEXIBILITY, THE PRACTICAL SOLUTION IS TO SPIN UP INSTANCES OF CLOUD-BASED VIDEO PROCESSING AS THEY ARE NEEDED. OUR CLOUD ARCHITECTURE IS UNIQUELY WELL SUITED TO CREATING MILLIONS OF INDIVIDUALLY TAILORED MANIFESTS OF CONTENT AND ADVERTISING FOR LIVE-STREAMED EVENTS.