Replace TV Ads with Targeted Advertisement | Ads In Stream

THE CHALLENGE

The industry has presented a challenge to capitalize on ad personalization and ad insertion growth. Now the question for broadcasters, Pay-TV operators, content programmers and Service Providers is what is the best way to meet the needs of the video business and the viewing audience? We must provide a way to monetize linear streams with a comprehensive advertising solution that will let you sell directly to advertisers and fill remnant inventory using the top markets and exchanges in the world. Challenge Accepted…

INSERT/DETECT

AD MARKERS

WORKFLOW

MONETIZE YOUR

CONTENT

AD OPS

SERVER SIDE

AD INSERTION

OUR TECHNOLOGY

OUR SOLUTION

Ads In Stream (AIS), has developed a technology and identified key processes to optimize streaming video and increase revenue opportunities. Our technology capabilities in SSAI (Server Side Ad Insertion), DAI (Dynamic Ad Insertion) and manifested manipulation offers our clients the ability to replace the traditional Ad breaks and insert digital Ads by matching the interests of individual consumer with ads, and deliver them in a non-disruptive way.

The challenger of monetizing over-the-top (OTT) video content will continue to as viewership on conneted devices increases. While the opportunities to capitalize on ad personalization and ad insertion grow we help broadcasters, Pay-TV Operators, Content Programmers and Service Providers with the best way to meet the needs of the video business and the viewing audience.

Our solution balances monetization requirements with the ability to provide a high-quality viewing experience for viewers by leveragin server-side dynamic ad insertion.

We will provide the complete solution from technology and service to ad operations to generate revenue for your content.

More broadcasters and publishers choose Ads In Stream every day to monetize their live feeds. These are some examples of customers using our technology.

OUR TECHNOLOGY

TECHNOLOGY HIGHLIGHTS

Server-Side Ad Insertion
Targeted Advertising
Proven Scalability
Support SCTE35 Markers
Supports AIS Slate Detection
Supports Graphic Detection
Schedule Cue Points with Schedule and API Integration
Duration Prediction
Compliant with VAST/VMAP/OpenRTB
Integrates with Google Ad Manager
Integrates to Google ADX
Integrates to all major Ad Networks and Ad Server, and Exchanges
OVP/OTT/CMS Agnostic
Proprietary Ad Server Option

Proprietary Ad Decisioning and Campaign Management Option
CDN Agnostic (We can also provide CDN with AKAMAI)
Includes Player with integration to GAM
Reporting and Analytics
Ad-Ops Available
Custom Development and Integrations available
Automatic Monitoring and Alarms
Input any Stream Format: HLS, RTMP, RTP, RTSP

AD DETECTION, INSERTION AND MANIFEST MANIPULATION

Our technology can support the industry standard SCTE-35 markers, but we have also added key features such as Graphic Detection and Black Detection to insert cue points. Once these cue points are detected we add valuable information such as duration prediction and process it to deliver the information to the ad servers.

SSAI (Server Side Ad Insertion)

We have developed our own Server Side Ad Insertion and we are also integrated to other partners that can provided this service. Server-side Ad Insertion is a combination of manifest manipulation, ad server communication, and ad bitrate and resolution normalization, all of which happens on the server-side before presenting a manifest to clients. Server-side ad insertion may also be referred to as dynamic ad insertion, or ad stitching. The end result is a personalized advertising experience for the end user.

DEEP INTEGRATION TO OPEN AD VIDEO SERVER

We have developed our own Server Side Ad Insertion and we also have integrated to other partners that can provided this service. Server-side Ad Insertion is a combination of manifest manipulation, ad server communication, and ad bitrate and resolution normalization, all of which happens on the server-side before presenting a manifest to clients. Server-side ad insertion may also be referred to as dynamic ad insertion, or ad stitching. The end result is a personalized experience for the end user.

INTEGRATION TO GOOGLE AD MANAGER 360 WITH DAI

We have integrated many demand partners to our platform and many of them have become a crucial ad serving platform to improve fill rates and CPM. Our tech team has been working with some of these players to develop custom integrations that can pass through the information required to get a better experience for the end user and better monetization for the broadcaster and publisher.

ENCODER

We have developed our encoder to help customers that don't have encoders capable of producing or passthrough triggers at the signal origination. There are more than 100 broadcasters in the USA using our encoding software and we are ready to assist you. We are also compatible with most encoders in the market today. In some instances, on which a particular trigger automation is required on the local feed, we have available a GPI Box that will be configured to send us the information of the ad events.

ENCODER SPECS (SOFTWARE ONLY)

HD/SD-SDI, HDMI

UDP, RTMP, HLS, DASH

UDP, RTMP

HLS origin

HLS push packaging

Social media publishing.

Codecs

Video

MPEG-4 AVC

High/Main/Baseline.

Audio

AAC-LC

Formats

1080p/i

720p/i

432p

360p

270p

240p

Frame Rates

25, 29.97, 59.94

CEA-608/708

GPI, Black frame detection

Inputs

Outputs

Broadcasting Encoding

Closed Captioning

Slate insertion triggers

Recording triggers

SCTE35 CUE insertion triggers

AD OPS

Our Ad Operations Team is ready to help and provide a full end-to-end service for your company. Partnering with AIS for your Ad-Ops will help you leverage our advance strategies to monetize you content. The Advertising ecosystem is complex, and just one programmatic solution may not be sufficient. In order to maximize the revenue we are looking into optimization and talking to other demand partners to sell the supply at the highest possible CPM and increasing ROI for our partners.

Set up your streams in Google Ad Manager

Setting up Campaigns

Maintaning Campaigns

Optimizing Ad fill rate

Scheduzing Campaings

Trafficking across ad-exchanges

Inventory Management

Upload Creatives

Reporting and analytics

Troublesshooting and Help-Desk

AD OPS

WORKFLOW

Our evolving ad break recognition technology offers our services to any linear stream regardless the methods used. Our constant development In Artificial Intelligence (AI) opens possibilities to insert ads in ways unimaginable before. For example, we can recognize ad breaks based on black frames, on screen logos or digital markers. It only takes 3 easy steps to begin placing Ads In Steam.

Assets processing

Optimized processing solutions, ensuring streamlined delivery and high quality user experience.

Monetization

UNIV’s F.A.S.T provides the means to make money off of your content.

Marketing

Effortlessly promote your service, products and content from a single platform.

Assets management

Content management, sorting, and categorizing, promising an individualized high-end platform performance.

Distribution

Meeting the new media demands and needs, syndicate your content to reach new goals and monetization opportunities

Reporting and analytics

Smart tools that will enhance your platform profitability and performance with real time advanced insights

FAQ

01 / STREAM

Start streaming your content to Ads In Stream now. If you have your own encoder, we can ingest your stream in most standard formats. If you do not have an encoder, we can provide our encoding software and you can use an off the shelf server to begin capitalizing on your content.

02 / DETECT OR INSERT AD BREAKS

Once we receive your stream, we begin the process to detect your ad breaks. If you are marking your ad pods and your encoder is capable of including this information on the manifest, then we can process it and prepare it for Dynamic Ad Insertion. In case you do not have these capabilities, we can give you the tools to insert digital markers at origin, or customize a workflow through Artificial Intelligence and insert Ad Breaks on the fly.

03 / MONETIZE

Now that the stream is ready, and we have been able to manipulate it, we begin to request ads to the selected ad exchanges and direct sold ads. Our Ad Ops team makes sure that we are working together and we can optimize the fill rate and CPM.

SCTE-35

SCTE-35 Is the standard in the industry to signal an ad event in linear transport streams. Our own solution of Slates and Cue Tones that can be given to our customers to be used in their playout system will also generate SCTE-3 markers on the fly and marking the ad-pods for monetization.

Click Image to Enlarge

AI Artificial Intelligence

Through AI (Artificial Intelligence) we take the guess work out and we identify ad breaks in your stream or create them for you with our scheduling tools and automatic detection. We create digital markers and insert cue points based on black frame detection, graphic detection, and GPI Triggers.